Providing
Branded
Interactive
Environments
Branded
Interactive
Environments
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Covidien Surgical needed to convey their product story and highlight their brand feel at their Connecticut headquarters. The solution involved developing a library of product innovations activated on a touch screen glass panel. A historical illuminated time line was created and mounted to these glass panels.Branding, Exhibition Design, Interior Design2013 -
This project, for a Children's Museum, sought to bridge differences between nationality and culture by providing children with activities highlighting their common human experience.Exhibition Design, Interior Design2013 -
EMC Corporation has a customer conference each year to announce its latest products to the IT market. We were tasked with the introduction of these new devices that would be sold under one name, still yet to be determined. We used "unify" as a branding metaphor in both our graphic and 3D concepts.Branding, Exhibition Design2013 -
Seedesign was invited to develop a design firm's loft space within a historic section of downtown Boston. The building's 300 year history needed to be respectfully maintained, while meeting our client's desire to be seen as both innovative and outside the box. The two aesthetics had to live in balance. Our solution was to design spaces where their extreme contrasts surprisingly created harmony through their juxtaposing natures. The contemporary shapes were inspired by the new company brand direction of approachability. Functionally we needed to focus attention on bringing areas together. Because the space was so disconnected we needed a metaphoric thread to link the energy of the whole office.Furniture Design, Interior Design2013 -
Schering Plough required an exhibit for a pre-launch of a new heart therapy at ECR in Barcelona, Spain. In order to create an experience in which doctors became immersed in the story, we developed an environment with custom interactive A/V. It challenged the mind to think creatively as participants entered a 'larger than life' blood stream. In one of the areas a 30' long seamless monitor looped an animation of the flow of platelets in the blood stream. As visitors stepped on floor sensors in front of the screen, the blood flow image switched to an interactive touch screen showing therapy research for specific arteries .Exhibition Design2013 -
Working with the brand marketing team for ABILIFY, a drug therapy for Bi-Polar and Depression, we identified key objectives to promote both the drug's medical advantages and its brand flavor. The environment debuted at APA in San Francisco.Branding, Exhibition Design2013 -
EnerNoc is a company that specializes in energy saving technologies for large businesses. We were selected to create several interactive exhibits to showcase their product's 'easy to use' platforms. To emphasize their flexibility, we took a minimalist approach designing components echoing the simple target shape of their logo mark. Subtle color washes and LED dot movement lead visitors to touch screens containing animated illustrations and customer testimonial videos. A second interactive display was proposed outside of their network operation center. This wall depicted the world's power grid and how different segments interacted. The touch screen provided location content on a global map which glowed when triggered. We told a story of how the client's product interfaced with the dynamic existing grid.Branding, Exhibition Design, Interior Design2013 -
Working with Black Pearl Productions our task was to add audio visual excitement to the Admissions building designed by the architectural firm Goody Clancy. Three areas were designated to supercharge the experience of prospective students and parents. The goal was to immerse them into the video media and help secure their decision to attend Boston University.Exhibition Design, Interior Design2013 -
Seedesign was invited to create an entertaining and educational
exhibit for Liberty Mutual that leveraged their sponsorship of
training athletes selected for the 2014 Summer Olympic Games.
Our task was to connect high athletic Olympic grade performance to Liberty Mutual's same level of commitment.
To do this we immersed the visitor into an environment that had the emotion and physicality of Olympic Training. Large scale action graphics combined with an activity that featured “Your Serve” with Missy May Olympic Champion, clocked the speed and force of your volley. For others we had a less physical trivia game station that highlighted the musts of training. Touch screens and layered graphics reinforced the connection between competition and Liberty Mutual's mission.
Our exhibit concept produced sweat and fun to enliven memorable success.Branding, Exhibition Design, Interior Design2013 -
Waters Corporation, a leading provider of scientific testing equipment wished to tell their innovation story to customers visiting their Massachusetts campus. We developed a historical time line accenting key dates and developments that have brought them their successes in the market place. Large format illuminated graphics were interspersed with video monitors housed in curvilinear displays that wove through areas of the building.Branding, Exhibition Design, Interior Design2013 -
Hologic has become a world leader in Women's health with a large market share of Mammography equipment. We wanted to create brand artwork that merged lifestyle imagery with that of the science behind the scenes. Translucent images of the body were layered on illuminated radiation images, essentially marrying art and science.Branding, Exhibition Design, Interior Design2013 -
Palantir needed to educate their clients about their various technologies when they visited the Palo Alto headquarters. We developed concepts that engaged visitors in both the 'feel of the brand' and the Palantir story using the latest in touch display technology.Branding, Exhibition Design, Interior Design2013 -
Burton needed a strong presence at the 2005 ski show as their market
share was growing strong. We created structures of tension fabric
that served as projection screens of snowboarding action. This created
the proper "go for it " attitude as a backdrop for the product selling areas.Branding, Exhibition Design2013 -
The respiratory product marketing teams at SP needed an environment that brought together all the products onto one platform for their exhibit program. We developed the "One Airway" theme that took 3D visual inspiration from the human body's air passage. Within these organic forms product stations were augmented with interactive A/V elements that immersed the visitors into the product story. One larger area used green screen technology to virtually transport participants to environments representing all that assaults our clear breathing.Branding, Exhibition Design2013 -
Working with BlueHive Exhibits I was asked to create a themed entertaining environment for Liberty Mutual at their biggest yearly trade show held in Philadelphia .Since the show was hosted in the city known as the “cradle of liberty”we chose to layer their key product message of “anticipating risk” in a hypothetical historical
context of colonial times. Our key provocative rhetorical question
to the audience of insurance agents was “If Liberty Had been there... “ . To make this as engaging as possible we chose images
that clearly displayed risky behavior. The fun became the humous combination that resulted when
the contemporary safety standards were applied to our founding fathers behaviors. The biggest hit was the sound and lighting effect of what was named the thunder dome.Every ten minutes a sound track of rolling thunder off in the distance that would build in anticipation of a lightening effect inside a dome where Ben Franklin's kite was flying. As the lightening took place the kite string which was made from fiber optics lit up. Luckily Ben was wearing his rubber boots courtesy of Liberty Mutual Insurance.Exhibition Design2013 -
UNFI , the nation's leading distributor of natural foods recently established new headquarters in a renovated mill building in Providence ,RI .Working with BlueHive and Durkee Brown Architects we were asked to create a branded lobby entrance that kept the overall building plan on track for a LEEDS certification using as many sustainable materials and processes as we could. The result, a fresh first impression for both visitors and employees as they go about their day bringing us a healthy food alternative.Exhibition Design, Furniture Design, Interior Design2013 -
Eaton corporation was searching for a partner who could deliver a new solution to tell their unique story to the IT market . Seedesign teamed up with WOW Inc. and was selected from a pool of venders,all offering ideas on what would capture attention and tell the story of benefits and products to that market.
Our winning solution was to tell that story thru an integrated
interactive sliding monitor that we felt would bring excitement and the “cool “factor to their position in the market . Additional value was added by developing media that can be used both as the core content at their trade shows as well as repurposed to live beyond the shows as a sales tools for other sales use via the I Pad.
The exhibit components were multi configurable being used at both large island shows as well as smaller linear sizes.Exhibition Design, Interaction Design, Programming2013 -
Northern Power needed a way to crush the competition at the wind power tradeshows. They were scheduled for several world class events as they brought their innovative products to market. Smaller than the bigger players,it was a must that they grab the buzz at each show.
Working with BlueHive Inc and the client we came up with the idea to
tell the innovation story from inside the product. The concept as a visual form provided the cool factor while the inside story informed the audience of Northern Power's advantages.Exhibition Design, Interaction Design2013 -
In this project we worked with a client who had much to say and an audience who typically had not enough time to stop and listen. So the task was to develop a way to tell that story in an ordered sequence that captured their attention and told the story with in 30 sec. To do this we employed a combination of sequenced light boxes with one central video projection screen. The light boxes with static images came on at specific times during the video.The static images could be up-dated as the products clinical trial progressed.Exhibition Design, Interaction Design2013 -
Project concept for Wind Power ShowExhibition Design, Interaction Design2013